Throughline Advisory

Your business is cross-functional. But is it unified?

Commercially sound AI policy and strategic work that makes sense. For founders, boards, and executive teams in retail, outdoor, performance and beyond.

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Three ways to engage.

AIAI Governance & Ethics

What
Practical governance for teams putting AI to work — policy development, guardrails, capability.
For
Boards, executives and teams accountable for how AI is used.
Format
Policy development days, fixed-scope review or ongoing advisory.

CommercialCommercial Operations

What
Fractional commercial leadership, strategy days for leadership and teams, and structured business reviews.
For
Founders and leadership teams needing senior commercial experience without the headcount.
Format
Fractional engagement, single strategy day, or fixed-scope review.

OutdoorPerformance & Outdoor

What
Distribution, pricing and go-to-market for endurance, outdoor and performance brands — including RFP and distribution-bid support, and engaging APAC supply partners across Australia and New Zealand.
For
Brands needing deep experience building or scaling in Australia and New Zealand.
Format
Project, retainer or advisory.
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On the record.

$150MHOKA ANZ omnichannel business, grown from $0
$1.6BASX-listed retail group — senior commercial role
2,000+uses of customised AI tools in live commercial operations
MBAwith Distinction, University of Wollongong
15+years scaling global brands
Worked with HOKA Accent Group ServiceMax
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The commercial background.

HOKA ANZ grown from an achieved market of $0 to over $150M a year — and the AI tooling built inside it.

Read it in full →
“The passion, the commitment, the values, the professionalism you showed are extremely rare.”
Jean-Luc Diard — Co-founder, HOKA
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Book a call. Build your business.

Calls run Mondays, and Thursday mornings, AEST.

Book a call Cal.com scheduler embeds here.
Mondays · Thursday mornings (AEST) cal.com/throughline